Marketing For Hair Salons quality

Marketing For Hair Salons quality



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It
all started when you became a skilled hairdresser. You
loved meeting people, you loved showing off your creative flair.

Then
after a while, you noticed how much money your boss –
the salon owner – was wedging into his cash register every day. That’s
when you
realized that you were on the wrong side of the fence!

So,
you made a smart and brave move and started your own
salon.

With
your name above the door, staff working hard for you
and respecting you, friends and family being proud of you… it was a
great
lifestyle, right?

Sadly,
before long, the reality struck…

Running a
successful salon wasn’t going to be as
easy as you had imagined.

Now
your salon is barely breaking even. You have
unmotivated staff slouching around the salon, complaining that there is
no work
and how bored they are.

If
business doesn’t pick up soon, then you know you are
going to lose your well trained, expert stylists (and often good
friends) to
the local competition across the street.

Your
dream has suddenly turned into a stressful nightmare.

But like all nightmares, your
current situation can be
ended with a quick wake up call. That’s why, in the next few minutes…

A
system which allows your salon to run much more
smoothly,
with much higher profits,
less advertising costs,
and more repeat
business.

A
system which turns you into the talk of the town… and
the envy of your harsh competition across the street.

A
system that even the most down and out, ready to quit,
barely breaking even salon owners can roll out, rinse and repeat and
wash away
the stress of a struggling salon after putting it into action.

It’s
also very affordable, easy and quick, and will allow
you to start turning the profits back on in a snip.

And
no, it’s not
about spending thousands on
newspaper ads or Yellow Pages listings that don’t work.

It’s
not
about damaging your business with
sales and discounts (that’s a huge “nail in the coffin” mistake for
most salon owners.)

This is not some system that has been
rehashed from the 90’s. It’s a set of modern day marketing
techniques
that
will…

It’s
time to put your
business back on target. It’s
time to start making the kind of money that your old salon boss was
making…
where your dream began, remember?

And it all starts with…

Marketing:
Don’t waste money on advertising, until
you can afford to test it. Use your profits to roll out small local
ads, but
don’t take the risk until you can afford to. Traditional advertising is
not as
effective today, so beware!

Customers:
Money back guarantees don’t matter to
customers… all they care about is a comfortable experience, and
feeling great
when they walk out. Get it wrong once, and you’ll probably never have a
second
chance.

Competition:
What makes your salon worth visiting
over that big brand across the street? What can you offer that they
can’t? What
happens if they introduce a new line of products or services… will
you be
able to quickly adapt? The more unique you are, and the more flexible
and open
to change you are, the less you will have to worry about competition.

Pricing:
Sales and discounts seldom save a
business. If anything, they make your salon look cheap and desperate.
Use
promotions and events, not sales. If you need to cut costs, do it from
the
supply end, don’t take it out of the profits or staff wages.

Cost
Containment: If something isn’t generating
profit or is a time suck, then drop it. Look at what is making the
biggest
margins and really make that a central point of your business.

Debt:
Cash flow kills more businesses than anything
else. If you have to borrow, make sure you have a…


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